We operate with one goal in mind for each and every client: return on investment. Establishing the brand is important, but exposure for the brand is paramount. We need to effectively increase traffic AND conversions to have success in any campaign. We develop our workflow in the most efficient manner:

1. What is the history?

We establish what is working, and what is not working. What have been the historical focus areas? Has ROI been tracked and analyzed in the past? Often times companies will come to us with few substantive answers on past marketing efforts. This is usually due to a lack of analytics, or a "see what sticks" approach. We completely understand that when business is thriving, marketing can often take a back seat to operations. We need a clear understanding of the successes and failures of the past.

2. Who is the market, and how do we best engage them?

We can hit the ground running in many directions: social media, email marketing, videos, SEO, PPC, trade shows, direct mail, custom applications, to name only a few. Knowing your target audience will allow us to focus on the area that will engage them appropriately. Further, once we increase exposure, targeted leads will provide far better conversion statistics, thus giving you a far better ROI. This is when you start wondering why you operated marketing campaigns the OLD way for so long. We're not just saying this either, we'll show you.

3. How are efforts paying off, and how can we adjust to further increase ROI?

We built a full scale marketing analytics application that is an industry go-to for measuring results. So in this respect, we've got it covered. We can see precisely what is working and not working. The amount of data and reporting we will provide will only help to improve results. There will be no gray area, no "see what sticks", only A/B testing to improve results based on analytics.